Jóvenes y adolescentes hablan de lectura en la red
This paper documents the virtual spaces where hundreds of young people (aged 13 to 29 years old) talk daily about books, reading and authors. In these virtual spaces they exchange points of view published in their blogs, readings titles, and they even debate whether if the narrator is appropria...
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| Format: | Article |
| Language: | English |
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Universidad de Castilla, La Mancha
2014-05-01
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| Series: | Ocnos |
| Subjects: | |
| Online Access: | http://www.revista.uclm.es/index.php/ocnos/article/view/392/433 |
| Summary: | This paper documents the virtual spaces where
hundreds of young people (aged 13 to 29 years old)
talk daily about books, reading and authors. In these
virtual spaces they exchange points of view published
in their blogs, readings titles, and they even
debate whether if the narrator is appropriate for the
given narration or they even complain about how
reading is regarded at school. The research is based
on the study of two cases: Laura Gallego’s forums
and a marketing campaign to promote the selling of
the book Delirium via virtual platforms like forums,
Twitter, Facebook and blogs. 1.466 documents have
been analyzed by 452 subjects in order to identify
the main features of these spaces and how do they
work: what do they offer to young people in order
to attract them to a common interest: reading. Different
levels of analysis and data types have been
combined: from inspection to thick description and
textual analysis, and spaces and discourses (posts,
comments, Tweets and comments on forums) have
been analyzed as well. Blogs and the communications
networks have been conceived as a phenomenon of
social communication and also, as a tool for reading
promotion. Within this investigation, communication
networks such as Twitter and blogs are considered as
a social communicative phenomenon but, specially,
as a tool to promote reading among youngsters. |
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| ISSN: | 1885-446X 2254-9099 |