| Summary: | The paper deals with the problems of information presentation efficacy on Web. Research on how to design more functional and more attractive Web pages has been conducted. The graphic design heuristics for the Web have been defined, which could help designers to improve the efficacy of organization and information design on Web. Also, these rules present the basic criteria for objective evaluation of the Web design. The usage of the heuristic evaluation method, as the method for evaluation of the Web page graphic design has been suggested.<br />The empirical part of the work comprises heuristic evaluation of the Web page graphic design according to the suggested heuristics, redesigning the Web pages of the Faculty of Graphic Arts according to the heuristic evaluation report and user testing by means of a poll. Analyzing the results obtained by user testing, it is proved that by the redesign according to the suggested graphic design heuristics for the Web, it is possible to create aesthetically and functionally better Web pages.
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