Media as a Medium (Between the Brand and Man)
The modern consumer is increasingly demanding - it is no longer enough to have a good product, it is crucial to be a brand. Behind most successful brands there is a long and complex strategy, which is mostly based on the characterization of a brand as a human being. Here, the media serve as a channe...
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2014-09-01
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| Series: | In Medias Res |
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| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/5/Trina%20Mjeda%20-%20Medij%20kao%20medij%20izmedu%20brenda%20i%20covjeka.pdf |