Determining the kinds of dominant decision making for purchasing in different kinds of VALS life style (high resource)
The important factors affecting the information search process and following it the decision making for buying, have been widely under survey that the result of this survey shows that this ingredient includes: market specialty, product specialty, consumer specialty and situational condition. In cas...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2007-07-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Online Access: | http://jims.atu.ac.ir/article_4440_ff43b20166324d5035be044743b84c82.pdf |