Le vertige de la différenciation, tropisme de la pensée stratégique dans le champ du marketing et de la communication ?
The search for differentiation is central to the strategies and practices in the field of marketing and mass communication. Rivalry is structurally embedded, thus forcing imitation and differentiation into a binding circulatory relationship. By correlating the two dimensions of intensity and extensi...
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| Format: | Article |
| Language: | fra |
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Université Laval
2010-08-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/2056 |