Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data fo...

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Main Authors: Mª del Mar Ramos-González, Mercedes Rubio-Andrés, Miguel Ángel Sastre-Castillo
Format: Article
Language:English
Published: MDPI AG 2017-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/9/9/1663
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spelling doaj-31731cb91b424b4a9000ef99c44b26592020-11-24T22:07:36ZengMDPI AGSustainability2071-10502017-09-0199166310.3390/su9091663su9091663Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical BehaviorMª del Mar Ramos-González0Mercedes Rubio-Andrés1Miguel Ángel Sastre-Castillo2Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, SpainFaculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, SpainFaculty of Commerce and Tourism, Complutense University of Madrid, 28003 Madrid, SpainThis article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.https://www.mdpi.com/2071-1050/9/9/1663corporate reputationsustainable entrepreneurshipethical behaviorgood governancePLS-SEM
collection DOAJ
language English
format Article
sources DOAJ
author Mª del Mar Ramos-González
Mercedes Rubio-Andrés
Miguel Ángel Sastre-Castillo
spellingShingle Mª del Mar Ramos-González
Mercedes Rubio-Andrés
Miguel Ángel Sastre-Castillo
Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
Sustainability
corporate reputation
sustainable entrepreneurship
ethical behavior
good governance
PLS-SEM
author_facet Mª del Mar Ramos-González
Mercedes Rubio-Andrés
Miguel Ángel Sastre-Castillo
author_sort Mª del Mar Ramos-González
title Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
title_short Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
title_full Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
title_fullStr Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
title_full_unstemmed Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
title_sort building corporate reputation through sustainable entrepreneurship: the mediating effect of ethical behavior
publisher MDPI AG
series Sustainability
issn 2071-1050
publishDate 2017-09-01
description This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
topic corporate reputation
sustainable entrepreneurship
ethical behavior
good governance
PLS-SEM
url https://www.mdpi.com/2071-1050/9/9/1663
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AT mercedesrubioandres buildingcorporatereputationthroughsustainableentrepreneurshipthemediatingeffectofethicalbehavior
AT miguelangelsastrecastillo buildingcorporatereputationthroughsustainableentrepreneurshipthemediatingeffectofethicalbehavior
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