CLUSTER ANALYSIS OF VOIVODSHIPS IN REGARD TO SOCIAL MEDIA USAGE IN ENTERPRISES AT THE BACKGROUND OF EU STATES

The aim of this work is to assess the development of voivodships in terms of social media usage in enterprises with the use of the clustering method. In the theoretical part of the work the rationale of the research study (significance of social media in business activities of post-industrial enterp...

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Bibliographic Details
Main Author: Paweł KACZMARCZYK
Format: Article
Language:English
Published: Publishing House of Rzeszow University of Technology 2019-03-01
Series:Modern Management Review
Subjects:
Online Access:http://doi.prz.edu.pl/pl/pdf/zim/381