Marketing Communications Effectiveness in Small and Medium Enterprises (SMEs) in Bandung
The objectives of the study were: (1) To know the dynamics of Small and middle Scale Industry (SMSI) in Kabupaten Bandun; (2) Individual effectivity on SMSI in KabupatenBandung; (3) Marketing communication management effectivity on SMSI in Kabupaten Bandung; (4) The correlation between organization...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Bandung
2001-12-01
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| Series: | MediaTor |
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| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/739 |