Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service

A designer is a core resource in the fashion industry. Successful designers need to be creative and quick to understand the business and wider environment in which they are operating. The Designer Platform Service (DPS), which combines the mechanism of crowdsourcing and group buying on the web, prov...

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Bibliographic Details
Main Authors: Xin Dai, Pui-Sze Chow, Jin-Hui Zheng, Chun-Hung Chiu
Format: Article
Language:English
Published: Hindawi Limited 2013-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2013/248170