The strategic use of inserts in the Brazilian presidential elections
The aim of this article is to analyze the communication strategies of presidential candidates during the elections held in 2006 and 2010. The focus is on the strategic component of electoral inserts and the methodology consists of investigating how candidates choose to distribute these inserts in th...
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| Format: | Article |
| Language: | Portuguese |
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Brazilian Association of Political Communication Scholars
2012-01-01
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| Series: | Revista Compolítica |
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| Online Access: | http://compolitica.org/revista/index.php/revista/article/view/62/48 |