The Relationship Between Brand Quality and Brand Relationship: Delivering the Hotel Brand as Promised
The purpose of this study is to understand how the difference between advertised brand and experienced brand during employee-customer interaction affects relationship quality of hotel guests. A quantitative research was adopted by surveying hotels guests to understand the moderating role of the gap...
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| Format: | Article |
| Language: | English |
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Istanbul University
2017-06-01
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| Series: | Journal of Tourismology |
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| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36494/415200?publisher=istanbul |