The Duality of Community Development and Community Relations Functions of Corporate Social Responsibility (CSR) Program: A Case Study of Oil and Gas Company in Subang, West Java

• Main Author: Putri Yuliasari
• Format: Article
• Language: English
• Published: Universitas Indonesia 2020-06-01
• Series: Masyarakat: Jurnal Sosiologi
• Subjects: csr, manifest functions, latent functions, community development, community relations
• Online Access: http://journal.ui.ac.id/index.php/mjs/article/view/11688
• ISSN: 0852-8489; 2460-8165

<p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12.0pt; line-height: 105%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Setelah reformasi, berbagai perusahaan melaksanakan program CSR dengan beragam tujuan, ciri dan bentuk. Studi-studi sebelumnya lebih dominan dalam menyoroti evaluasi fungsi <em>community development </em>program CSR, dibanding fungsi <em>community relation</em>. Sementara itu, risiko konflik dengan komunitas dan <em>stakeholder</em> lokal cenderung tinggi dan perlu dimitigasi dengan program CSR yang tepat oleh perusahaan Migas. Artikel ini membahas fungsi laten program BROERI PT Pertamina EP Asset 3 Subang Field sebagai instrumen untuk membangun relasi perusahaan dengan <em>stakeholder</em>-nya (<em>Community Relation</em>), selain fungsi manifesnya dalam pengembangan kapasitas dan kemandirian komunitas (<em>Community Development</em>). Penulis berargumen bahwa dibalik desainnya yang secara eksplisit diarahkan untuk fungsi manifes (<em>community development</em>), program CSR juga memiliki fungsi laten yang sangat penting sebagai media komunikasi dan negosiasi dengan <em>stakeholder </em>perusahaan (<em>community relation</em>). Dengan menggunakan metode kualitatif, artikel ini menunjukkan bahwa Program BROERI PT Pertamina EP Asset 3 Subang Field kurang mampu memandirikan dan meningkatkan kapasitas masyarakat. Selain itu, program tersebut juga tidak berfungsi optimal sebagai &ldquo;Forum Komunikasi&rdquo; dalam menjaga relasi perusahaan dengan <em>stakeholder</em> lokalnya. Secara konseptual, dalam menilai kinerja program CSR perusahaan Migas, fungsi <em>community relation</em> harus menjadi dimensi dengan bobot yang berimbang dengan fungsi <em>community development.</em></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal; tab-stops: 152.25pt;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;" lang="EN-US"><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 11pt;">After the Reformation, various companies implement CSR programs with various goals, features, and forms. This article discusses the latent function of the BROERI Program of PT Pertamina EP Asset 3 Subang Field as an instrument to build corporate relations with its stakeholder (Community Relation), besides its manifest function in capacity building and community independence (Community Development). The previous studies have been more dominant in highlighting and focusing on the evaluation of community development functions of the CSR programs, rather than their community relation function. Whereas for oil and gas companies, the risk of conflict with communities and other local stakeholders tends to be high and needs to be mitigated with appropriate CSR programs. The author argues that behind the design that is explicitly directed to manifest functions (Community Development), the CSR programs also have a crucial latent function as a medium of communication and negotiation with community stakeholders (Community Relations). The result of this research with the qualitative method shows that the BROERI Program of PT Pertamina EP Asset 3 Subang Field is less able to establish and increase the capacity of the community. Besides, the program also does not function optimally as a "Communication Forum" in maintaining corporate relations with its local stakeholders. Conceptually, in assessing the performance of the CSR program of the oil and gas company, the function of community relations must be a dimension with a balanced weight to the function of community development</span>.</span></p>