AN ESTIMATION OF CONNECTION BETWEEN INDICATORS OF BRAND AWARENESS/PENETRATION AND MARKET SHARE
In marketing practice usually are used various indicators for the description of «brand health». Between which and brand market share possibly exist the statistically significant connection. If such connection is found, it is possible data recovery about a market share when it is absent or is incomp...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Novosibirsk State University Press
2015-09-01
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| Series: | Vestnik Novosibirskogo Gosudarstvennogo Universiteta. Seriâ: Socialʹno-Èkonomičeskie Nauki |
| Subjects: | |
| Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2015_3_9 |