Consumer opinions from the question of a wellness and health conservation
This paper presents the sub results of our researchproject. The surveys carried outin 2013 with the help of standardised questionnaire. We received 956questionnaires in the course of the domestic data registration, not continuingrepresentative, national sampling. The ob...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Social Sciences Research Society
2014-07-01
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| Series: | International Journal of Social Sciences and Humanity Studies |
| Online Access: | http://www.sobiad.org/ejournals/journal_IJSS/arhieves/IJSS-2014_2/Monika-Fodor.pdf |
| Summary: | This paper presents the sub results of our researchproject. The surveys carried outin 2013 with the help of standardised questionnaire. We received 956questionnaires in the course of the domestic data registration, not continuingrepresentative, national sampling. The object of the research was to recognise theconsumers' opinion about wellness, their attitude towards the question of thehealth conservation. We analysed the expenses devoted to the health conservation,and the different kind of activities which has important role in health conservationaccording to consumers’ opinion. We examined whichconcepts, which service elements the people enclose to the wellness, what kind of factors influence themin the course of the selection of a wellness service. We hope the results can helpfor the service providers of domestic health tourism and wellness in their work tomake well targeted marketing activities. |
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| ISSN: | 1309-8063 1309-8063 |