Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and wha...

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Bibliographic Details
Main Authors: Antonios Kargas, Alexios Tsokos
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/10/1/17

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