THE GODDES OF LUX BRAND
This study aims to analyse one important publicity about lux brand to verify the mechanisms of production of meaning. We are interested about the values associated with the brand. One of its main subject is the irony. The advertisement are ―Seductress Goddes‖, which propagates the release of the new...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2010-03-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3353 |
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doaj-3008a4d9a340406880285ff137f33d6e2020-11-25T03:44:26ZporUniversidade Estadual do Oeste do ParanáTravessias1982-59352010-03-01323008THE GODDES OF LUX BRANDLuciane MelliThis study aims to analyse one important publicity about lux brand to verify the mechanisms of production of meaning. We are interested about the values associated with the brand. One of its main subject is the irony. The advertisement are ―Seductress Goddes‖, which propagates the release of the new soap Lux luxury sedctress of chocolate of the publicity campain : ―We are all Goddes‖. The analysis of the mechanisms of production of meaning will be perform with the instruments of the french semiotic, from A. J. Greimas and brazilians followings.http://e-revista.unioeste.br/index.php/travessias/article/view/3353semiótica francesapublicidadefeminilidade. |
| collection |
DOAJ |
| language |
Portuguese |
| format |
Article |
| sources |
DOAJ |
| author |
Luciane Melli |
| spellingShingle |
Luciane Melli THE GODDES OF LUX BRAND Travessias semiótica francesa publicidade feminilidade. |
| author_facet |
Luciane Melli |
| author_sort |
Luciane Melli |
| title |
THE GODDES OF LUX BRAND |
| title_short |
THE GODDES OF LUX BRAND |
| title_full |
THE GODDES OF LUX BRAND |
| title_fullStr |
THE GODDES OF LUX BRAND |
| title_full_unstemmed |
THE GODDES OF LUX BRAND |
| title_sort |
goddes of lux brand |
| publisher |
Universidade Estadual do Oeste do Paraná |
| series |
Travessias |
| issn |
1982-5935 |
| publishDate |
2010-03-01 |
| description |
This study aims to analyse one important publicity about lux brand to verify the mechanisms of production of meaning. We are interested about the values associated with the brand. One of its main subject is the irony. The advertisement are ―Seductress Goddes‖, which propagates the release of the new soap Lux luxury sedctress of chocolate of the publicity campain : ―We are all Goddes‖. The analysis of the mechanisms of production of meaning will be perform with the instruments of the french semiotic, from A. J. Greimas and brazilians followings. |
| topic |
semiótica francesa publicidade feminilidade. |
| url |
http://e-revista.unioeste.br/index.php/travessias/article/view/3353 |
| work_keys_str_mv |
AT lucianemelli thegoddesofluxbrand AT lucianemelli goddesofluxbrand |
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