THE GODDES OF LUX BRAND
This study aims to analyse one important publicity about lux brand to verify the mechanisms of production of meaning. We are interested about the values associated with the brand. One of its main subject is the irony. The advertisement are ―Seductress Goddes‖, which propagates the release of the new...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2010-03-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3353 |