Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market
Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies have paid particular attention to the risk of online second-hand goods transactions. We, therefore, argue in this paper that, while online t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economic Research
2019-12-01
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| Series: | Oeconomia Copernicana |
| Subjects: | |
| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/1737 |