Customer Retention and Related Factors Analysis in Financial Services Company
High competition requires companies to maintain their consumers, so they do not turn to competitors. Besides that, the high acquisition cost to get new customer makes many companies shift their focus to customer retention. It also happens in the financial services industry in Indonesia. Their produc...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2021-07-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/6546 |