| Summary: | Packaging design has a very important position for companies in today's consumption age. Packages exhibited together on the shelves in a determined order are representatives of companies that compete with each other. These products cannot fulfill their duty unless they reach the right target audience. For this reason, determining the target audience and presenting designs for it is very important for the product to be successful. In this study, buttermilk packages were examined. It is seen that the product, whose target audience is kept on a very wide scale, is not sufficient for the perception management for the use of children. For this, commonly used packaging forms were analyzed and the problems experienced by children while using it were listed. TRIZ (Theory of Inventive Problem Solving) was used for problem detection. Solutions to the problems that arise as a result of the function analysis and need to be solved are presented with the contradiction matrix. In these roads, suitable ones were used and a concept design was created. With its innovative design, the shaking movement has been viewed from a different angle and a form that can easily attract attention in the market has been achieved. Adding value to the packaging and being used as a toy after consumption may affect the preference of the product. An ergonomically suitable form for children's motor skills is emphasized. A different option suitable for the target audience has been presented to the standardized market.
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