On the odd page, the youth of 68: advertising and social representations in the magazines Veja and Realidade

This study analyzes 10 ads published in the magazines Veja and Realidade in 1967 and 1968, seeking to understand how the notion of youth is constructed by the media within a particular cultural, social and political context. The methodology consists of a literature review, a documentary research of...

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Bibliographic Details
Main Author: Cláudia da Silva Pereira
Format: Article
Language:English
Published: Pontíficia Universidade Católica de São Paulo 2014-12-01
Series:Galáxia
Subjects:
Online Access:https://revistas.pucsp.br/galaxia/article/view/14772