Building a Stronger CASA: Extending the Computers Are Social Actors Paradigm
The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have chang...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Communication and Social Robotics Labs
2020-01-01
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| Series: | Human-Machine Communication Journal |
| Subjects: | |
| Online Access: | https://stars.library.ucf.edu/hmc/vol1/iss1/5/ |