Marketing Innovations in Croatia

Marketing Innovations in Croatia

The purpose of this paper is to analyze the introduction of marketing innovations by companies in Croatia. This study provides an insight into the innovativeness with regard to the introduction of marketing innovations. It explores the presence of marketing innovations in general and the introductio...

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Bibliographic Details
Main Author: Ljiljana Božić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2011-06-01
Series:Tržište
Subjects:
marketing innovation
innovation activity
Community Innovation Survey 2008 (CIS2008)
Online Access:http://hrcak.srce.hr/file/110471

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