Connecting Corporate and Consumer Social Responsibility Through Social Media Activism
To highlight aspects of activism obscured by a focus on legitimacy and ideology, this article argues that shifting focus from legitimacy and ideology to identity, problem-solving and dialogue is needed to understand emerging forms of social media native activism that connects consumer social respons...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2018-01-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305117746357 |
| Summary: | To highlight aspects of activism obscured by a focus on legitimacy and ideology, this article argues that shifting focus from legitimacy and ideology to identity, problem-solving and dialogue is needed to understand emerging forms of social media native activism that connects consumer social responsibility (CnSR) and corporate social responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism toward business. Two cases of social media native activist organizations working to create movements are examined from this problem-solving and dialogue-based perspective—Carrotmob and the GoodGuide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism. |
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| ISSN: | 2056-3051 |