| Summary: | Farmers need interaction mechanisms closer to customers interested in purchasing their products. The lack of communication between producer and potential buyers impacts on producers financial performance (that could have losses in sales volume), and buyers, which ultimately acquire lower-quality products. Thus, this paper aims to provide a technological solution proposal, the Buscagro: a software application that can be used on mobile devices and towards to enable a better interaction between family farmers and buyers, allowing a greater display of products from the farmer and disclosure of interests of potential buyers. The features of this technology are based on farmers goods data and information products demanded by potential buyers. In this way, the software application performs combinations based on supply and demand data, generating results for producers to have access in how to find buyers and for consumers to find products a greater agility.
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