The design of the interactive identity of the advertisement to suit the developments of communication and information technology, and the effect of its use on the success of the advertising campaigns
Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive communication based on direct interaction between sen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2021-07-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_136938.html |