A Hora da “Personalização em Massa”: do consumo de informações à algoritmização do cotidiano
The purpose of this paper is to study databases here considered a communication tool in a consumption perspective. As the object of analysis we chose the techniques which are applied to these databases and potentiate the information extracted from them – data mining tools are namely able to reveal t...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal da Bahia
2005-12-01
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| Series: | Contemporanea : Revista de Comunicação e Cultura |
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| Online Access: | http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/3465/2530 |