PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK
For banking world, the existence of customers was as important asset. In the middleof strict and dynamic competition, Bank Mandiri as one of financial service providers wasaware that customer’s loyalty was what should be obtained and maintained. One way appliedby Bank Mandiri as financial service pr...
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| Format: | Article |
| Language: | English |
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Universitas Merdeka Malang
2017-03-01
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| Series: | Jurnal Keuangan dan Perbankan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/879 |