About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)

In this article on the experimental material there are analyzed the content and the character of modern Russian publicity texts influence on the speech culture of the youth audience; considered both negative and positive features of advertisement language in linguacultural aspect and from Russian la...

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Main Author:	A S Mamontov
Format:	Article
Language:	English
Published:	Peoples' Friendship University of Russia (RUDN University) 2009-09-01
Series:	Russian journal of linguistics: Vestnik RUDN
Subjects:	лингвокультурный аспект рекламы языковое сознание российский рекламный текст язык рекламы
Online Access:	http://journals.rudn.ru/linguistics/article/view/9498

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spelling	doaj-2f2020ffcc0541d5b4edbc4a22605da72020-11-25T01:44:08ZengPeoples' Friendship University of Russia (RUDN University)Russian journal of linguistics: Vestnik RUDN2312-91822312-92122009-09-010361669497About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)A S Mamontov0Государственный институт русского языка им. А.С. ПушкинаIn this article on the experimental material there are analyzed the content and the character of modern Russian publicity texts influence on the speech culture of the youth audience; considered both negative and positive features of advertisement language in linguacultural aspect and from Russian language teaching point of view.http://journals.rudn.ru/linguistics/article/view/9498лингвокультурный аспект рекламыязыковое сознаниероссийский рекламный текстязык рекламы
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	A S Mamontov
spellingShingle	A S Mamontov About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research) Russian journal of linguistics: Vestnik RUDN лингвокультурный аспект рекламы языковое сознание российский рекламный текст язык рекламы
author_facet	A S Mamontov
author_sort	A S Mamontov
title	About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
title_short	About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
title_full	About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
title_fullStr	About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
title_full_unstemmed	About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
title_sort	about the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
publisher	Peoples' Friendship University of Russia (RUDN University)
series	Russian journal of linguistics: Vestnik RUDN
issn	2312-9182 2312-9212
publishDate	2009-09-01
description	In this article on the experimental material there are analyzed the content and the character of modern Russian publicity texts influence on the speech culture of the youth audience; considered both negative and positive features of advertisement language in linguacultural aspect and from Russian language teaching point of view.
topic	лингвокультурный аспект рекламы языковое сознание российский рекламный текст язык рекламы
url	http://journals.rudn.ru/linguistics/article/view/9498
work_keys_str_mv	AT asmamontov aboutthelinguaculturalaspectoftheadvertisementinfluenceonverbalconsiousnessofthemodernyouthaudienceonthematerialofthesociolinguisticsresearch
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About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)

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