Variations in recruitment yield, costs, speed and participant diversity across Internet platforms in a global study examining the efficacy of an HIV/AIDS and HIV testing animated and live-action video among English- or Spanish-speaking Internet or social media users

Variations in recruitment yield, costs, speed and participant diversity across Internet platforms in a global study examining the efficacy of an HIV/AIDS and HIV testing animated and live-action video among English- or Spanish-speaking Internet or social media users

For a world-wide, Internet-based study on HIV/AIDS and HIV testing knowledge, we compared the yields, speed and costs of recruitment and participant diversity across free postings on 13 Internet or social media platforms, paid advertising or postings on 3 platforms, and separate free postings and pa...

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Bibliographic Details
Main Authors: Winnie Shao, Wentao Guan, Melissa A. Clark, Tao Liu, Claudia C. Santelices, Dharma E. Cortés, Roland C. Merchant
Format: Article
Language:English
Published: Digital Culture & Education (DCE) 2015-04-01
Series:Digital Culture & Education
Online Access:http://www.digitalcultureandeducation.com/cms/wp-content/uploads/2015/04/Shao.pdf

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