| Summary: | This paper discusses the result of the summary, analysis and evaluation of theoretical and methodological aspects related with the nature tourism, the particularities of their expression in Cuba, especially in Pinar del Rio, to approach more deeply “Soroa” as a case of study. It is exposed the result of a study carried out by the authors, which has to do with the area that embraces the natural environ-ment of Soroa, where exist diversity of natural and cultural resources that can be constituted in attrac-tiveness for spiritual enjoyment of certain market segments and they are not exploited at the moment as tourist product. If the current tendencies from the tourism at international level are kept in mind, this fact causes they don't take advantage the opportunities that offers the environment, that can be contribute at tourism develemoment in the area. Several instruments were applied to know main motivations from the visitors to the place, as well as the main facts were studied to use them as a base to characterize the market and existing potentialities from natural, historical and cultural point of view.
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