Applying the Theory of Planned Behavior in Predicting Proenvironmental Behaviour: The Case of Energy Conservation
This paper aims to propose and validate a model based on the Theory of Planned Behavior in order to explain consumers’ pro-environmental behaviour regarding energy conservation. The model was constructed using the five variables from Ajzen’s Theory of Planned Behavior (TPB) (behaviour, intention,...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-08-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2958/2705 |