The Mutual Benchmarking Method for Smes’ Competitive Strategy Development
Competitive advantage is a relative feature, evaluated in respect of other competing enterprises. The gaining of sustainable competitive advantage is conditioned by knowledge of own performance and the results of the competitive environment. SMEs have limited opportunities to obtain such information...
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| Format: | Article |
| Language: | English |
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Sciendo
2013-12-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.2478/fman-2014-0015 |