Customer emotions when making an online purchase decision: Results of neuromarketing experiments

Customer emotions when making an online purchase decision: Results of neuromarketing experiments

Bibliographic Details
Main Authors:	Olga B. Yarosh, Natalya N. Kalkova, Viktor E. Reutov
Format:	Article
Language:	Russian
Published:	Ural State University of Economics 2021-09-01
Series:	Управленец
Online Access:	http://upravlenets.usue.ru/images/92/4.pdf

Similar Items

Managing consumers’ visual attention in the context of information asymmetry
by: Olga B. Yarosh, et al.
Published: (2020-11-01)

P300 and decision-making in neuromarketing
by: Isa, S.M, et al.
Published: (2021)

“An analysis of the consequences of online privacy policies on customer''s decisions when making purchases from online retail stores”
by: Giovanni Alberto Maradiaga Gun, et al.
Published: (2019)

NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND
by: Radomir Lacramioara, et al.
Published: (2009-05-01)

Results of neuromarketing study of visual attention and emotions of buyers in retail store environment
by: Boldbaatar Gonchigjav
Published: (2020-05-01)

Neuromarketing: Understanding Customers' Subconscious Responses to Marketing
by: Jussi Numminen, et al.
Published: (2012-12-01)

Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach
by: Mehrbakhsh Nilashi, et al.
Published: (2020-02-01)

Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
by: Ahani, A., et al.
Published: (2020)

Influence of price and quality to customer satisfaction: neuromarketing approach
by: Aurimas Dapkevičius, et al.
Published: (2011-04-01)

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing
by: Margherita Zito, et al.
Published: (2021-06-01)

Cultural aspects of decision-making in online purchases
by: Natalija Guseva
Published: (2013-06-01)

A NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS
by: Boldbaatar G
Published: (2018-01-01)

Neuromarketing político-ideológico:
by: Daniel Martínez
Published: (2021-07-01)

NEUROMARKETING – SCIENCE AND PRACTICE
by: Martina Hedda Sola
Published: (2013-12-01)

NEUROMARKETING IN MARKET RESEARCH
by: Dijana Ćosić
Published: (2016-03-01)

Introducción al Neuromarketing
by: Pablo Naranjo
Published: (2015-12-01)

Neuromarketing : Validity and Morality
by: Kampakoglou, Kyriaki
Published: (2012)

Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research
by: Luis Mañas-Viniegra, et al.
Published: (2020-07-01)

Online Shopping: Moderator between Customers’ Reliance on Online Review and Purchase Decision
by: ChiehTsai, et al.
Published: (2016)

Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
by: Verónica Crespo-Pereira, et al.
Published: (2020-11-01)

Understanding the Customers’ Online Purchase Decision: A Study in Vietnam
by: Nguyen Thi Ngoc Anh, et al.
Published: (2018)

Neuromarketing : En kvalitativ studie, där svenska marknadsföringsexperters förhållningssätt till neuromarketing behandlas.
by: Tegelberg, Linda, et al.
Published: (2017)

The Study of Decision Making Factors on Consumer Online Medicine Purchasing
by: CHEN SIN HONG, et al.
Published: (2019)

The Study of the Influences of Online Browsing Behavior on Purchase Decision-Making
by: HUANG, WEI-HSIN, et al.
Published: (2017)

The effects of website stimulus design and customer emotion on the purchase of online coffee bean
by: Liu, Yu chun, et al.

ANTICIPATED AND RESULTING EMOTIONS IN DECISION-MAKING REGULATION
by: Красавцева Юлия Владимировна
Published: (2020-07-01)

Situation of Neuromarketing Consulting in Spain
by: Marian Núñez-Cansado, et al.
Published: (2020-08-01)

NEUROMARKETING AND FREE WILL IN CIVIL LAW
by: Pavel L. Likhter
Published: (2020-12-01)

Limiting Aspects of Neuromarketing Research
by: Milica Slijepčević, et al.
Published: (2019-05-01)

The key factors affecting customer's decision-making on continuous purchase of Aromatherapy
by: I-ChunTao, et al.
Published: (2017)

The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers
by: Aditia Sovia Pramudita, et al.
Published: (2020-07-01)

Rationality and Emotions in Decision Making
by: Olga Markič
Published: (2009-12-01)

Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study
by: Gemma Anne Calvert, et al.
Published: (2019-10-01)

Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic
by: Jana Němcová, et al.
Published: (2019-01-01)

Ohjärna neuromarketing : En kvantitativ studie om svenska kommunikatörers inställning till neuromarketing som innovation
by: Broander, Terese
Published: (2018)

Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision
by: Nizam Nurul Zarirah, et al.
Published: (2018-01-01)

The Influence of Online Store Atmosphere and Design on Customer's Emotional Arousal, Attitude, and Purchasing Intention
by: Chia-ling Lee, et al.
Published: (2008)

Perspectives and Limitations of Neuromarketing Research Methods
by: A. Yu. Nedelko
Published: (2019-01-01)

Neuromarketing Applied to Educational Toy Packaging
by: David Juarez, et al.
Published: (2020-08-01)

Redefining Neuromarketing as an Integrated Science of Influence
by: Hans C. Breiter, et al.
Published: (2015-02-01)