Customer emotions when making an online purchase decision: Results of neuromarketing experiments

Bibliographic Details
Main Authors:	Olga B. Yarosh, Natalya N. Kalkova, Viktor E. Reutov
Format:	Article
Language:	Russian
Published:	Ural State University of Economics 2021-09-01
Series:	Управленец
Online Access:	http://upravlenets.usue.ru/images/92/4.pdf

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spelling	doaj-2e8dc027ea3743f5aaf523a0f3cd0ed82021-09-01T02:45:22ZrusUral State University of Economics Управленец2218-50032021-09-01124425810.29141/2218-5003-2021-12-4-4Customer emotions when making an online purchase decision: Results of neuromarketing experimentsOlga B. Yarosh0Natalya N. Kalkova1Viktor E. Reutov2V.I. Vernadsky Crimean Federal University, Simpheropol, RussiaV.I. Vernadsky Crimean Federal University, Simpheropol, RussiaV.I. Vernadsky Crimean Federal University, Simpheropol, Russiahttp://upravlenets.usue.ru/images/92/4.pdf
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	Olga B. Yarosh Natalya N. Kalkova Viktor E. Reutov
spellingShingle	Olga B. Yarosh Natalya N. Kalkova Viktor E. Reutov Customer emotions when making an online purchase decision: Results of neuromarketing experiments Управленец
author_facet	Olga B. Yarosh Natalya N. Kalkova Viktor E. Reutov
author_sort	Olga B. Yarosh
title	Customer emotions when making an online purchase decision: Results of neuromarketing experiments
title_short	Customer emotions when making an online purchase decision: Results of neuromarketing experiments
title_full	Customer emotions when making an online purchase decision: Results of neuromarketing experiments
title_fullStr	Customer emotions when making an online purchase decision: Results of neuromarketing experiments
title_full_unstemmed	Customer emotions when making an online purchase decision: Results of neuromarketing experiments
title_sort	customer emotions when making an online purchase decision: results of neuromarketing experiments
publisher	Ural State University of Economics
series	Управленец
issn	2218-5003
publishDate	2021-09-01
url	http://upravlenets.usue.ru/images/92/4.pdf
work_keys_str_mv	AT olgabyarosh customeremotionswhenmakinganonlinepurchasedecisionresultsofneuromarketingexperiments AT natalyankalkova customeremotionswhenmakinganonlinepurchasedecisionresultsofneuromarketingexperiments AT viktorereutov customeremotionswhenmakinganonlinepurchasedecisionresultsofneuromarketingexperiments
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Customer emotions when making an online purchase decision: Results of neuromarketing experiments

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