Customer emotions when making an online purchase decision: Results of neuromarketing experiments

Bibliographic Details
Main Authors: Olga B. Yarosh, Natalya N. Kalkova, Viktor E. Reutov
Format: Article
Language:Russian
Published: Ural State University of Economics 2021-09-01
Series:Управленец
Online Access:http://upravlenets.usue.ru/images/92/4.pdf