Comic-book <i>Crás!</i>: Brazilian Comics and Publishing Industry

• Main Authors: Waldomiro Vergueiro, Roberto Elísio dos Santos
• Format: Article
• Language: English
• Published: Universidade de São Paulo 2011-12-01
• Series: Matrizes
• Subjects: comunicação; histórias em quadrinhos brasileiras; década de 1970; mercado editorial de quadrinhos
• Online Access: http://www.revistas.usp.br/matrizes/article/view/38264

This article has the objective of rescuing the trajectory of Brazilian comics in the 1970s, a period considered of special relevance for the advancement of the sequential graphic art in Brazil. In this period, initiatives of small publishing companies located in some Brazilian states can be seen, and, also, the efforts of big publishing companies to publish national material. As a case study, it presents the Crás! magazine, produced by Editora Abril of São Paulo, that congregated veteran and young gifted professionals of the Brazilian sequential graphic art. The analysis of this publication discloses the difficulties Brazilian comics faced, considering the necessities and limits of the commercial publishing companies and the publishing market in the country.