Aspects of Market Differentiation in the Building Industry
This paper deals with different aspects of differentiation as a strategy to maintain growth and profitability in a rapidly changing environment. The specific aim of the study was to establish constraints in the use of product differentiation as a survivor technique in the building industry. The stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UTS ePRESS
2012-11-01
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| Series: | Australasian Journal of Construction Economics and Building |
| Online Access: | https://epress.lib.uts.edu.au/journals/index.php/AJCEB/article/view/2872 |