Pricing through health apps generated data-Digital dividend as a game changer: Discrete choice experiment.
<h4>Objectives</h4>The objective of this paper is to study under which circumstances wearable and health app users would accept a compensation payment, namely a digital dividend, to share their self-tracked health data.<h4>Methods</h4>We conducted a discrete choice experiment...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2021-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0254786 |