Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java]
A cooperative has a purpose to prosper its members. One of the obstacles that often occurs is that the stakeholders of the cooperative’s business do not have functions in the function of the cooperative itself. This study aims to understand relationship marketing pattern and exchange of values at Ko...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pelita Harapan
2017-09-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/485 |