Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

This paper investigates the factors which determinate internet banking (IB) decisions among UK IB customers based on a survey which resulted into 191 usable questionnaire respondents randomly collected from a UK city. A linear regression technique is used to analyse data. It is found that perceive...

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Bibliographic Details
Main Authors: Muhammad Ali Nasir, Junjie Wu, Milton Yago, Haohong Li
Format: Article
Language:English
Published: EconJournals 2015-06-01
Series:International Journal of Economics and Financial Issues
Subjects:
internet banking
consumer perceptions
psychological barriers
uk.
Online Access:https://dergipark.org.tr/tr/pub/ijefi/issue/31969/352145?publisher=http-www-cag-edu-tr-ilhan-ozturk

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