Consumer Value and Modes of Media Reception: Audience Response to Ryan, a Computer-animated Psycho-realist Documentary and its Own Documentation in Alter Egos
En mercadeo, administración y literatura sobre organizaciones, los conceptos de valor del consumidor y creación de valor son fundamentales, aunque casi nunca se examinan en el contexto de los bienes de experiencia en pantalla. En este artículo, nos apartamos de enfoques imperantes sobre audiencia o...
Main Authors: | Charles H. Davis, Florin Vladica |
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Format: | Article |
Language: | English |
Published: |
Universidad de La Sabana
2010-01-01
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Series: | Palabra Clave |
Online Access: | http://www.redalyc.org/articulo.oa?id=64916293002 |
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