Five Senses for Effective and Sustainable Corporate Social Responsibility Strategy

<p>This study presents the five senses (sight, hearing, taste, touch and smell) concept that enhances the corporate social responsivity (CSR) strategy. It sheds light on the true CSR senses which are required by firms for better performance and sustainable development. The main approach for co...

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Bibliographic Details
Main Author: Muneer Mohamed Saeed Al Mubarak
Format: Article
Language:English
Published: EconJournals 2019-12-01
Series:International Journal of Economics and Financial Issues
Online Access:http://www.econjournals.com/index.php/ijefi/article/view/8990

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