Influencing Factors of Catering O2O Customer Experience: An Approach Integrating Big Data Analytics with Grounded Theory

Influencing Factors of Catering O2O Customer Experience: An Approach Integrating Big Data Analytics with Grounded Theory

In the era of digital economy, catering O2O is developing rapidly. Catering O2O (catering online to offline), namely catering takeout in the paper, means that customers place an order through online ordering platform, and delivery persons deliver the food provided by catering enterprises offline. Ca...

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Bibliographic Details
Main Authors: Chunyang Shi, Yilei Pei*, Dandan Li, Ting Wu
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2021-01-01
Series:Tehnički Vjesnik
Subjects:
big data analytics
customer experience
customer reviews
influencing factors
the grounded theory
Online Access:https://hrcak.srce.hr/file/375478

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