THE INTANGIBLE ASSETS OF THE SPORTS CLUB: STRUCTURE AND EvALUATION

• Main Author: I. V. Solntsev
• Format: Article
• Language: Russian
• Published: Government of the Russian Federation, Financial University 2017-10-01
• Series: Финансы: теория и практика
• Subjects: finance in sport; economics of sports; evaluation of the football club; management of the football club; evaluation of intangible assets; brand of football club; assessment of players’ transfers
• Online Access: https://financetp.fa.ru/jour/article/view/117

Despite the crisis situation, the sports industry is playing an increasingly important role in the Russian economy. Moreover, it can act as a catalyst for economic development. The football has traditionally been one of the most popular sports in our country. Given the holding in Russia World Cup 2018, it is obvious that football deserves special attention. Significant investments in this sector by the state and private investors, growing expenditures of clubs as well as public attention stimulate the interest in the finance of football clubs and their stability which is mainly determined by a set of intangible assets. Although the importance of this sector is obvious, scientific and applied studies in this field are very few in Russia and foreign works do not take into account Russian conditions. The article considers the structure of intangible assets of the football club as well as basic approaches to their assessment and the factors that determine their value. Particular attention is paid to such matters as brand and contracts with the players. Also, the author treats issues related to the assessment of intellectual capital in football at the basic and coaching levels.