Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia’s full-service restaurants

Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia’s full-service restaurants

Restaurant servicescape domain consists of physical and social aspects. Surprisingly, both aspects have been studied independently. This study aims to investigate the unanimous effects of servicescape on consumer behaviour in a full-service context (Malaysia) through the mediating and moderating eff...

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Bibliographic Details
Main Authors: Muhammad Asghar Ali, Ding Hooi Ting, Lina Salim, Muhammad Ahmad-Ur-Rehman
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Business & Management
Subjects:
servicescape
perceived crowding
social servicescape
physical servicescape
full-service restaurants
ewom
re-purchase intentions
Online Access:http://dx.doi.org/10.1080/23311975.2021.1924923

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