How can people be convinced to buy electric cars? – case of Slovenia.

• Main Authors: Matjaž Knez, Matevž Obrecht
• Format: Article
• Language: English
• Published: Printing House The Managers of Quality and Production Association 2019-01-01
• Series: Production Engineering Archives
• Subjects: Electric cars; Purchasing behaviour; Strategic management; Car manufacturing
• Online Access: http://www.pea-journal.eu/files/2018_21_PEA_05.pdf

Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion en-gine cars. However, as mobility behaviour is highly habitual, convincing people to switch from con-ventional cars to electric is challenging. In the following research, which was carried out in the past years in Slovenia, an attempt was made to determine what influences people’s buying habits and what would motivate them to buy an electric car. It appeared that the most relevant factor for not purchasing electric cars is, firstly, its overall too high price, and, secondly, short driving ranges. Different studies, as well as the results of the following research have revealed that there is no single measure which would dramatically increase the demand for electric cars. The solution is to combine different measures or strategies like Top – Down and Bottom – Up, where both the government and car industry should come across.