Communicative topography of public opinion

The article considers rhetorical topos as a way of discussing and understanding certain problems. It is suggested that tackling topos with polling tools will help to see “public opinion” not as an end result, but as a process, which will enhance prediction capacity of sociological surveys.

Bibliographic Details
Format: Article
Language:Russian
Published: Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology 2012-03-01
Series:Социологический журнал
Online Access:http://jour.fnisc.ru/upload/journals/1/articles/448/submission/proof/448-61-806-1-10-20150129.pdf