Communicative topography of public opinion
The article considers rhetorical topos as a way of discussing and understanding certain problems. It is suggested that tackling topos with polling tools will help to see “public opinion” not as an end result, but as a process, which will enhance prediction capacity of sociological surveys.
| Format: | Article |
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| Language: | Russian |
| Published: |
Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology
2012-03-01
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| Series: | Социологический журнал |
| Online Access: | http://jour.fnisc.ru/upload/journals/1/articles/448/submission/proof/448-61-806-1-10-20150129.pdf |
| Summary: | The article considers rhetorical topos as a way of discussing and understanding certain problems. It is suggested that tackling topos with polling tools will help to see “public opinion” not as an end result, but as a process, which will enhance prediction capacity of sociological surveys. |
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| ISSN: | 1562-2495 |