Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data
With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the p...
Main Authors: | Zhe Li, Xueyan Liu, Huan Tian |
---|---|
Format: | Article |
Language: | English |
Published: |
EDP Sciences
2020-01-01
|
Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02014.pdf |
Similar Items
-
LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media
by: Botros, Shadi, et al.
Published: (2021) -
The Study on Marketing Strategies of Luxury Brands: The Case of Nespresso
by: Huai-Yang Kuan, et al.
Published: (2017) -
Research on online marketing channel layout of luxury brands
by: Wang Shan, et al.
Published: (2020-01-01) -
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET
by: Nicolae Alexandru Tiberiu Pop, et al.
Published: (2016-07-01) -
Study of Luxury Brand Marketing From Customer Relationship Management Perspective
by: Qi, Hao, et al.
Published: (2015)